Elaborating on the firm’s sales and marketing strategies, Begovich points out external consumer intelligence as an essential aspect of Flatiron’s process, which can validate records as they come into the client. Additionally, the customer can also append key information about the consumer or business that helps to validate hot leads that will lead to more sales. A client can automate responses for low-scoring leads and can assign higher-scoring leads to a sales representative.
In addition, Flatiron offers advanced consumer targeting based on demographic, financial, behavioral, and lifestyle data elements—to reach the right consumers at the right time.
According to Begovich the training is an under-addressed aspect of a successful Salesforce implementation as it’s viewed as training, but it is about adapting the organizational culture. To this end, the firm provides clients specific solutions and supporting tools using Salesforce to help become a data-driven culture and thereby create a virtuous cycle that can improve the organization.
We are experts in customer segmentation, crafting marketing programs, and reaching specific consumer targets with messages which resonate more in terms of marketing
The company continues to meet the needs of clients with their Salesforce integration package to suit client’s unique business needs. Flatiron has served clients in over 25 countries, tailoring solutions to provide the best value to the clients they serve.