With customer experience taking the center stage, businesses are now looking at different customer relationship management (CRM) tools to learn about consumers and connect with—and stay connected with— modern customers. They are continually improving the ways they attract and retain customers, and solidify their loyalty. Helping these modern marketers, Salesforce—a pioneer in this regard, offers an integrated CRM platform that gives all the departments of the business a single, shared view of every customer. Salesforce provides excellent CRM offerings that span across broad categories such as sales cloud, service cloud, data cloud, marketing cloud, community cloud, analytics cloud, app cloud and internet of things (IoT).
Artificial intelligence (AI) and data-driven intelligence are driving the trends in Salesforce. Introduction of AI-powered sales cloud Einstein had already made a groundbreaking impact on data-driven predictions, insights, and recommendations. Einstein Voice, the voice-enabled analytics, and the introduction of third-party technologies have also expanded the impact of AI in CRM. Blockchain is another technology that has made its way into Salesforce. The primary goal of blockchain in Salesforce is to enable the clients to access and share data with a diverse and dynamic set of partners in a secure manner. It can also help organizations do away with unnecessary costs and inefficiencies by tracking and verifying data from every partner in the network. System and data integration are other major technological trends. Salesforce is constantly working on advancing its customer data platform, Customer 360, which is helping businesses in delivering customized customer experience. Salesforce has also started to come up with more industry-specific CRM solutions, and it is also on the top of the mobile revolution encouraging users to use the mobile interface.
At this juncture, there are various Salesforce solution providers and servicing companies available in the market that caters to different requirements of CRM. To help businesses choose the best solution and services that fits their requirement, CIO Applications has compiled the list of leading Salesforce solution providers and consulting companies 2020. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you CIO Applications “Top 10 Salesforce Consulting/Service Companies - 2020.”