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"Since I could see both sides of the argument (business and technical), I had to bridge that communication gap, and figure out how to utilize Salesforce in a way that everyone can relate"
Hutchinson, a major in accounting, was initially a part of the financing team at his previous employer when they failed to migrate to Salesforce on a number of separate occasions. After switching to the role of Salesforce administrator, Hutchinson learned the nuances of the cloud-based platform on the fly, and with the help of his team successfully switch their business processes to Salesforce. During the transition, Hutchinson absorbed the perspective of both the technical and business sides—a realization that would eventually lay the foundation for Aethon. “As a customer of Salesforce, while working with consultants and partners, I realized the disconnect that exists between business-minded and tech-minded people. Since I could see both sides of the argument (business and technical), I had to bridge that communication gap, and figure out how to utilize Salesforce in a way that everyone can relate,” says Hutchinson, owner and President of Aethon.
We deep-dive into actual use cases, utilize custom settings to let customers make changes to various aspects of Salesforce—whether it’s to turn on/off automation or include additional fields in the query
Ideally, Aethon doesn’t need to field any post-deployment service calls.
Empowering IT Admins with New Salesforce Capabilities
For an enterprise to unlock the full potential of Force.com without constantly relying on a service provider is no easy task. Team Aethon makes it possible. Armed with the capability to make full-scope system enhancements and customizations, Aethon creates opportunities for Salesforce administrators and superusers to make changes in their business processes without an ounce of coding. Also, Aethon’s deep-rooted knowledge of the myriad challenges in the Salesforce arena steers its clients past potential pitfalls. For example, Aethon recognizes that most companies underutilize Force.com due to their time-consuming and tedious process of acquiring case-specific information and tracking it via spreadsheets instead of feeding the data directly into the platform. To eliminate the task, Aethon identifies how each business requirement fits next to another in a flowchart and how various departments can efficiently work together or automate the redundant processes. The company’s ability to understand the ‘what, why, and how’ pertaining to business processes makes them stand apart in the Salesforce arena.
In the same vein, Hutchinson has noticed how enterprises struggle to cope with issues emanating from Salesforce’s embedded programming tools such as workflow rules and process builders. “Pre-deployment, the first thing we discuss is the volume of data, because some of Salesforce’s easier programming tools can throw up problems when you run extensive volume through them, and requires coding to fix. We deep-dive into actual use cases, utilize custom settings to let customers make changes to various aspects of Salesforce—whether it’s to turn on/off automation or include additional fields in the query. We enable the customers to make adjustments to Salesforce as their business requires them to, rather than relying on a provider,” explains Hutchinson.
A Game-changer for Warehousing Industry
Recently, Aethon engaged with one of its previous clients who wanted their warehouses to go paperless and embrace barcode solutions. The client in question also required an inventory-tracking solution to attain information about their products’ location and quantity.
While its foray into the warehousing sector has unlocked new doors, Aethon’s clientele spreads across industries such as retail, healthcare, and manufacturing in Washington DC, North Virginia, New York, and North Carolina. The company’s footprint is clustered on the east coast since an on-site presence is paramount for monitoring their clients’ processes. The majority of its projects are centered on ERP and full-scale implementation of the Force.com platform. Having forged a number of long-term partnerships with reputed ERP providers such as AscentERP, Aethon works collaboratively with its clients and partners to implement barcoding, warehouse inventory management, order fulfillment, and purchasing natively on Force.com.
Owing to Hutchinson’s heavy background in finance, capped off by his Certified Fraud Examiner credential, Aethon is able to implement a comprehensive accounting solution for integrating various accounting systems with Force.com. This level of expertise in finance has helped Aethon forge new partnerships with financial service providers, with plans to unveil newer Salesforce capabilities in the near future. Hutchinson adds, “They’re not just partnerships, we are certified to work on their product and provide enhancements, customizations and/or integrations to other business systems. We are regularly testing and working with our partners to have a more robust product offering.”
Ready to Carve out New Identity
In the coming years, Aethon intends to position itself as an end-to-end solution provider that gets involved in implementation, process enhancement, and every other aspect of a client’s business processes within the Salesforce segment. “With 2018 being our most profitable year in terms of clients and successful projects, our sights are set on enhancing ERP, warehouse management, and financial capabilities on Force.com. We will continue working with small and medium-sized businesses to impact their employees and bottom lines, empowering them with full transparency across their operational processes. We have been steadily building a reputation among our partners in ERP and financial sectors, which positions us to have a significant impact in the Salesforce arena,” concludes Hutchinson.